How to Get a Better Understanding of Black Friday Customer Retention

John DeShaas: I wanted to take two minutes to walk you through some of the things that we look at and Piel to understand how we did retention wise as well as obviously acquisition wise. This is being shared on video if you're on Spotify or YouTube, if not, you can take a look at the air. We are always looking at distribution by order number to understand like what percentage of these customers that came in over Black Friday are first time versus second time versus third time or fourth, etc. The last thing, which I don't have on this loom, is looking at gifting, so we can kind of take a group of customers and segment the folks that