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6min chapter
Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Uncensored CMO
Mastering Brand Positioning: The KitKat Case
This chapter explores how KitKat successfully maintains its brand identity through strategic simplicity and a clear consumer message. It emphasizes the importance of consistent brand positioning and critiques current market confusion, urging marketers to learn from KitKat's focused approach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode