Leverage a Brand

“The best way to get respect from people is through honesty and authenticity,” says Bob Iger, executive chairman of Disney (and one of GP’s idols). In this conversation, Iger and GP go back and forth about what makes a great leader. (After serving as the CEO of Disney for the past fifteen years and writing a memoir, The Ride of a Lifetime, Iger had some interesting insights.) Iger outlines the strategies that have driven his success and the principles and questions he always comes back to. For him, leadership is about being in a constant state of learning—and not being afraid to admit what you don’t know. It also involves speaking straight—listen in to hear how Iger and GP navigate the challenges of doing so. (For more, see The goop Podcast hub.)

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