The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

187: Jon Picoult, Why customer experience matters

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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The Cognitive Science of Customer Experience

How people remember their customer experience is arguably more important than the experience itself. The way our brains are wired, those two things can actually be quite different. Experiences that are laced with emotion are far more memorable than those that are not. So if you create interactions with people that are emotionally resonanta, it's more likely thathey're going to remember them.

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