Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
Champagne Strategy
00:00
Is There a Conflict of Interest in Brand Tracking?
Marketers are prone to p hacking because they have a good intuition for what clients want. P-Hacking is no fault of their own because, you know, the science isn't there yet. Like nobody's really done that many scientific experiments on TikTok yet. But, but like we're all marketers, we know how to market like the findings of what we saw.
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