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REVENGE OF THE TIPPING POINT: Malcolm Gladwell Revisits the Science of Social Contagion

The Next Big Idea

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The Power of Social Contagion

This chapter examines 'The Tipping Point' and its lasting influence on understanding how ideas and behaviors spread like epidemics. It discusses the evolution of social contagion in the context of modern technology and social media, analyzing its dual role in both empowering and distracting grassroots movements. Additionally, the chapter highlights the significance of community narratives and their impact on individual and collective identities, showcasing how different cultural perspectives shape storytelling and behavior.

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