£25m Rev and 7 Years In The Ecom Game - Wins, Losses & Lessons - Matt Kelly | The Midnight Pod Ep 57
Matt Kelly | The Midnight Pod
How Do You Grow Your Own Product?
I was not like good at it to begin with and no one is but I think that in a nutshell is the only way to really scale especially past a certain point. You can you can out market something shit for a while but then the reviews are bad people don't come back so it's mad, which is probably not good actually because we're not crying enough new customers. That's why I'm focused on subscriptions because one people ultimately get like ethically addicted to the product to kind of how I do it and just really like it and want to give you money. Think about the brands you buy from repeatedly because you're fucking like the productlike athletic greens I spent 80 foot a month
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