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Wen Lambo: The Team Behind Lamborghini’s Epic Road Trip NFTs l Overpriced JPEGs #77

The Carly P Reilly Show

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Lamborghini and NFTs - Customer Versus Fan

Lamborghini has launched a new loyalty program called NFTs. The aim is to build more brand affinity and brand awareness among, in particular, a younger audience. Lamborghini CEO says the most rewarding thing that they can do for their customer from a fence point of view is give them an exclusive product not accessible to everybody.

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