Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs
Conversion Tracking Playbook
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How to Scale a Brand's Revenue
When do you need to think about it marginally? I would say like using an MTA solution is when you're trying to increase accuracy by call it five 10 percent, like on the margin. Do you have the foundation internally without using a software to understand and build out some form of like internal attribution model?" "It really all depends on, I think, level of success on a per channel basis," she said.
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