The Stack: Top-to-Bottom Funnel

If you want to get a free audit that John built that you can run through yourself to help improve your content and marketing, go to authorityos.io. 

Followers don’t come from hacks—they come from clarity, consistency, and reps.

Rich Somers sits down with John Hyland to break down what it actually takes to grow a personal brand from zero to one million followers without chasing trends or burning out. John shares the frameworks, mindset shifts, and operating principles behind scalable personal brands—and why most creators stall long before they ever build momentum.

A key part of the conversation centers on John’s work with Liver King, offering a behind-the-scenes look at what it takes to scale one of the most polarizing and recognizable personal brands on the internet. John breaks down how strong positioning, unapologetic messaging, and relentless consistency helped cut through noise—and why controversy alone doesn’t build longevity without structure behind it.

The discussion dives into positioning, content discipline, and why audience growth is a byproduct of solving real problems at scale. John explains how to think about platforms differently, why volume and iteration matter more than perfection, and how personal brands win by staying focused on message—not metrics.

Rich and John also unpack the common mistakes creators make early, how to avoid building a brand that’s dependent on virality, and why long-term relevance beats short-term spikes every time. From trust and brand identity to leverage and monetization, this episode outlines a playbook for creators who want growth that compounds.

This is a grounded, no-hype breakdown for anyone serious about building a personal brand that scales—built on discipline, clarity, and real execution, not shortcuts.

"People can get a free audit they run themselves by going to www.authorityos.io"

Connect with Rich on Instagram: @rich_somers

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