The Importance of Research and Craft

A big trend that's been happening the last decade plus, it's probably in eternity in organizations, is desire to be more customer centric. And i think that triggers another area, which it kind of goes back to the balance of research and craft. At jam three, when we're creating projects for our clients, we work with a number of different clients,. Were doing product launches, product marketing, web experience campaigns. It gives us so much exposure to different ways working in different industries. We have generally two approaches, and one of them is the hypothesis based approach; then you have the deep, research rooted approach. But once you have whether what you're doing is rooted in a hypothesis...