35min chapter

In The Trenches cover image

Peter Lehrman, Founder & CEO of Axial, The Largest Online Marketplace to Buy & Sell SMBs

In The Trenches

CHAPTER

Navigating the Transition to a Transaction-Based Model

The chapter explores Axial's journey in shifting from a subscription model to a transaction-based model, facing challenges like uncertainty and employee dissatisfaction. It discusses the pivotal role of securing a major client, strategic shifts towards riskier models, and the importance of stabilizing their own business before considering mergers and acquisitions.

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