Inertia - The Only Thing That Matters
Idea to Startup
00:00
Inertia Is So Dangerous for Entrepreneurs
The family got their core groceries from Amazon Weekly and had a recurring order. They asked would it be like CSA delivery, would they be on a beta test or an early customer list. The tricky thing about inertia is that you don't notice it. It's why inertia is so dangerous for entrepreneurs.
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