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3min chapter
213: The Rubber Band Effect
The Bootstrapped Founder
How to Encourage Your Customers to Use Your Product
When you build something significantly different from someone else's lived experience, their capacity to truly understand how the thing works is surprisingly limited. The moment your product becomes different enough, people will have a hard time projecting its usefulness onto their own lives. This means a lost customer who didn't even try your product because they just couldn't find themselves in the future that you envisioned. Instead of focusing on the magical internal workings of your product, focus on the results. Show just how impactful your product can be.
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