Mastering Marketing for Small Businesses

In this episode, the Emily Kelly, my sister, is back! It’s been a minute since her raving Organize 365® fans have been caught up on what Emily Kelly is up to these days. Put your surprised faces on when I tell you she’s back to being an entrepreneur. BUT she has not settled on just one and I think that is so important to spotlight. Many Americans have a 9 to 5 and a side hustle. Or many people like Emily find purpose and passion and excel in multiple areas. “A man of many talents rarely goes hungry.” Such a valid point in today’s economy.

Emily was ready to be done at her previous employer and they were ready to part ways, too. She brought up a good point; based on my past experience, America is set up for married people. When you are single, it’s scary to leave a steady position. There is no one else to fill in any financial gaps. I had the opportunity to explore what I was uniquely created to do because I had Greg, my husband, supporting our family. We discussed how, just because inflation goes crazy, doesn’t mean your salary goes up with it. I shared the gas stipend I gave to full time Organize 365® employees when gas prices went so crazy in 2022. For some people, just coming to work was a huge inconvenience due to gas prices. 

So she has officially fired up EMK Incorporated which is business-to-client relationships. She takes care of anything within your home. People have commented to her that it’s good to see her working for herself again and I agree. Emily has a natural skill to build relationships in person. It’s a dying art. Relationships are built on trust. Trust will never be replaced with a higher commodity. Relationships are free and your long term investment of time and effort will last a lot longer than ads. And with all the relationships she’s built and maintained, she was able to get clients started and start a few businesses on the right path, too. 

Cue Emily’s other company Rainmaker, a marketing agency and fractional CMO services, which is business-to-business relationships. She enjoys teaching business owners to fish rather than just giving them the fish. There are so many nuances to marketing and Emily is happy to do the work for them. But she’s just as happy to show her clients the ropes and understand how to focus on what makes their business unique and who they are targeting those messages to. She’s helping them to look at what they have to offer in print, person, on land, and online to see what marketing makes sense for their business. 

And she’s launched Rainmaker Academy! It’s a 6-week comprehensive program to really learn the ins and outs of marketing. She’ll be offering each week individually so business owners don’t have to commit to 6 weeks and they can learn the skills they are looking for. It is a well rounded explanation of all things marketing for a business owner. She and her panel of experts are explaining things like identifying your vision, SEO, successful sales strategy, promotional items, merchandise to sell, and it all ends with a celebration! 

EPISODE RESOURCES:

• The Sunday Basket®

• The Paper Solution® Certification Course

• EMK Incorporated

• Sign Up for the Organize 365® Newsletter 

On the Wednesday podcast, I get to talk with members of the Organize 365­® community as they share the challenges, progress, missteps and triumphs along their organizing journey. I am grateful that you are reaching out to share with me and with this community. You can see and hear transformation in action. If you are ready to share your story with us, please apply at https://organize365.com/wednesday.

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