IAB tested every single aspect of the job search and I kept data on this. So for my resume, I would do things like include a highlight reel at the top or not include it. For networking emails, I would have three different templates that had fundamentally different approaches to engaging with the person I was sending the message to. And over time, what this led to was a highly customized system that was completely focused on the data that I saw was working for me.

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