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Western companies hit by Muslim country boycotts

FT News Briefing

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Navigating Global Boycotts and the Changing Face of Business Travel

This chapter examines how multinational companies like McDonald's and L'Oreal are responding to boycotts in Muslim-majority countries, focusing on their 'lay low' approach to manage the backlash. It also explores the changes in business travel dynamics post-pandemic, highlighting the impact of costs and environmental concerns on work-related trips.

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