#323: Ikea Family - Beloved Retailer Shares Its Latest Loyalty Innovations
Let's Talk Loyalty
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IKEA Family Program
We have just done 180 million members now. So it is a significant member base. We think we've still got a lot more opportunity there because we find not all of our members will swipe, so let's say in two years, maybe in just our overall members will actually swipe and identify. That should work really well. Customers were really happy to work with us and co-create and feedback. And they've gained maybe some of the things that weren't perfect. Oh, nice. I'm sure you have a long road map ahead. But where did you start? I'd love to get an understanding of how did you identify what else was needed in terms of layering on top of
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