EP 182: Scaling Go To Market in SaaS - Anupreet Singh (Senior Director of GTM, 6sense)
The Startup Operator
How to Be a Great Founder
A lot of it is grasping the cultural nuances, right, because I think that also influences their buying behavior as well. And it's quite different, quite different from India to the US and I will say that the buying behavior is a lot mature in the US. It kind of flows in a straight line, unlike a few other geographies, perhaps Southeast Asia, etc., which is a whole other ball game.
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