Customer Success (Buddies or Enemies) with Aoife O'Brien
Future of PreSales Podcast with Don Carmichael
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The Cost of Subscriptions
Most companies are 10 times more expensive to get new business than it is to retain existing business. It just all kind of drifts to the just don't renew, you know, and in a subscription and consumption economy that is really, really easy for them to do. And then it just goes away. So it's a 5% is, you know,. that's a really painful number, isn't it? It's kind of sounds good, but it really, really hurts that is.
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