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Dani Grant, Co-Founder and CEO of Jam.dev, on Building and Iterating a Sticky Product

Founder Real Talk

CHAPTER

The Importance of Retention in Product Development

We knew from the beginning that we hit a real pain point, but what we didn't know is how to address it. We were trying to build a product solution to a problem that had never had a product solution for it before. It took a lot of experimentation and iteration to get right. The metric that we tracked was retention. To this day, actually retention is our most important metric.

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