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S01 E05 How conversations drive Value with Jeff Patton
Mastering Agility
The Importance of Empathy in Scrum
Executives in a company need to be responsible for the impact. The very best executives do understand how that mechanism works and get involved. It ends up being our job in the middle as product people to connect the dots between what we build, what customers will do and how it impacts the organization. Empathy means I understand those customers. I understand their problems. The closer you get to actually seeing them or being with them, I do things. The easier it is to build empathy.
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