Working Backwards Q&A with Colin Bryar
Think Like Amazon
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The Biggest Risk in Amazon Prime
Is there a good framework in amazon for thinking about the trade off between an expected competitive advantage and a notable financial risk? Well, one thing is you have to know what the risk is. The big risk if it did work, we realized that the fulfilment infa structure we had set up was not optimized for two day delivery. We were competing against other 98 90 r nine % of the people who were doing their shopping off lyne. And three to five days wasn't going to cut it over the long hall.
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