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Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops

Conversations of Inspiration

00:00

What Have Been One of Your Biggest Lows?

Jens is a firm fan of what he's created, as his mother says. He admits that the italians could be stroppy - but they're very fraudy. Jens: "We will come out at the end, and we will prevail"

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