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#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

B2B Marketing with Dave Gerhardt

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Mastering B2B Email Marketing

This chapter explores best practices for effective email marketing targeted at B2B audiences, highlighting the importance of personalized subject lines and creative sender identities. The speakers share insights on how to enhance engagement through tailored messaging and innovative design, using examples from leading companies. Additionally, they review real brand emails, analyzing their strengths and weaknesses to provide actionable feedback for improved campaign performance.

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