The Importance of Owning Yourself

John, I would love to have you just comment on how you came up with this idea. You know when it comes to the clarity you said yeah I right away sat down and had to figure out I need an elevator version of this and I need a TED talk version of this could you just expand on that because I think that's I've shared that idea with so many leadersYeah it's a you know we it comes from my sales backgroundI guess you know background and selling thingsYou can't always build trust in 30 seconds but you can make a start as to why it's important and you can be humbleyou can say look I don't have all the answers I'm figuring this out