2min chapter

Marketing Over Coffee Marketing Podcast cover image

Talking Email: Live from Brazil with Justine Jordan!

Marketing Over Coffee Marketing Podcast

CHAPTER

What Does D Mark Digest Do in Transactional Email?

Postmark used to be transactional email only which was like its primary differentiator and why it had such great deliverability but almost three years ago now. We launched what we call broadcast email which is the ability to send marketing email. So postmark does do both now and I think again I think the primary thing that it's different about it from all the other tools is that you interact with an APIlike we don't have an email builder there's no like template designer where you go in and build an email. A developer or product team writes all of that code and then triggers those emails over API calls.

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