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75: That $7 Shirt Is Making You Sick: Fast Fashion vs. the World
Dark History
What Is a Micro Trend?
The US Department of Commerce found that people spent around 500% more money on clothes and accessories in the 60s than they did in the 50s. This would go on to become known in the fashion industry as a micro trend. Before micro trends, there were really just two seasons when companies would put out new clothes: fall slash winter and spring. The brand started creating clothes for specific kinds of people.
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