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182: Simon Lejeune: Wealthsimple’s VP of Growth on 2 keys to be a top 5% marketer

Humans of Martech

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Beyond Local Maximum: Rethinking Marketing Strategies

This chapter explores the concept of 'local maximum' in marketing, where individuals may feel they are achieving peak potential while missing out on bigger opportunities. Through personal anecdotes and discussions on A/B testing, the importance of balancing incremental improvements with bold, disruptive strategies is emphasized. Marketers are encouraged to think creatively and critically about their processes to drive significant growth.

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