4min chapter

Product Marketing Life cover image

How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io

Product Marketing Life

CHAPTER

The Role of Customer Marketing in Product Marketing

Customer marketing is a relatively new function like product marketing was as I said earlier two or three years ago being kind of the new marketing kit on the block. So, I think this solo product market or I'm new to the marketing team how do I demonstrate impact within the first, you know, 6090 days? And so what I bring as a customer marketer to the product team and the go to market strategy is kind of reminding everyone like, Hey, but also the customer. The customers feel and think about this, especially now whenever we need to think about growth as much as new look.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode