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8min chapter
How to Become a Category King in Your Industry
AI Marketing
Redefining Marketing with Category Design
This chapter explores the significance of category design in modern marketing, highlighting the shift from traditional competition-based strategies to creating unique category narratives. Using Apple's iPod as a key example, it illustrates how simplifying value propositions can effectively engage consumers and transform market perceptions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode