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Peter Hense: How first-party data will kill CMPs

Masters of Privacy

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Convenience and the Power of Negative Consent

It's very hard to find CMPs that really respect the guidelines for consent or that provide, you know, valid consent. The root of this evil is like siphoning data of clients, not the service, the clients. Google collecting terabytes of data every day on the web and then selling our customers back to us via remarketing or on social media in YouTube. So anyway, we see a change in very recently over the last 12 months,. driven by enforcement, by consumer protection organizations and noise complaints - but nobody's talking about consent management for them yet.

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