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Introduction
The hosts discuss the concept of purchasing beyond acquiring physical items, exploring the idea of supporting values, innovation, and the type of company. They use Tesla as an example of pushing boundaries and the interesting element of considering ethical factors in buying decisions.
Every time you make a purchase, whether it's a tangible product or a service, you're casting a vote with your dollars for the type of company you want to support and the choices they make.
So, what are you REALLY buying?
Join host Kimberly Rhodes as she sits down with Jason Fried and David Heinemeier Hansson to explore the concept of "buying the company" as they dive into the diverse considerations that shape our purchasing choices.
From supporting forward-thinking initiatives to valuing customer service and longevity, Jason and David illuminate what customers are truly investing in when opting for a smaller, bootstrap business like 37signals. Plus, a look at the ever-evolving nature of consumer preferences.
Tune in for a thought-provoking exploration of the layers beneath purchasing decisions and valuable insights into crafting a brand that authentically mirrors your company's values.
Check out the full video episode on YouTube
Key Takeaways:
Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X (formerly known as Twitter).
If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.
Links and Resources:
Rework book
Books by 37signals
37signals Introduces ONCE | REWORK
Introducing ONCE
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The 37signals Dev Blog
37signals on YouTube
The Rework Podcast on YouTube
@37signals on X
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Listen to the best highlights from the podcasts you love and dive into the full episode