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Helping marketers peek inside consumer minds | Ranjan Kumar @ Entropik

Founder Thesis

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How to Test a New Device for a Brand

The value of how is this device cost this just new device which it's hard to do it. A dollar is the cost of hardware and you can be trickingly over any numbers of sessions. So we got a very detailed view of how shopper researchers office study was done. We worked with ITC because it was my old customers for product testing as well so they had Lays and bingo and bunch of these ships as you're eating what kind of sensory movements are happening, that how do you work here. And then we worked with data consumer care using easy and what.

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