How to Target Your Audiences With Facebook

It depends on, so we always look at what is the offer? What is the goal? So if the offer is a paid product and if it's a higher price paid product, then we may want to only serve that to our warm audiences. We'll also create those website visitors audiences like we talked about with the Pixel. And then we can create some engagement audiences for those who've engaged with us on Facebook or Instagram. That would be our warm audience. If it's like the goal is to expand your audience and grow your audience,. Then that's where we would also target our warm audiences  and then just exclude the people who already opted into our email list, for example.