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Toys R US vs KB Toys | The Comeback Kid, Plus Hot Wheels! | 5

Business Wars

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Nostalgia and the Evolution of Toy Retail

This chapter reflects on the nostalgic experiences of shopping at Toys R Us and KB Toys in the 1980s and 1990s, contrasting their retail strategies. It explores the impact of brick-and-mortar stores in the evolving toy market, focusing on current challenges and the resurgence of Toys R Us through collaborations. Additionally, the chapter discusses the role of smaller, boutique toy shops and the influences of digital platforms on children's toy preferences today.

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