i would say start with ake a very low amount of money. You don't want to spend ten thousand dollars on your first event and then 20 people show up. i think events can be very stressful, as i'm sure some people know. Some people also think, like, elephants are super easy. I can just throw one together. But i think there's no way to know unless you just try.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek.
Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.
Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.
We discuss:
- when should you run your first event? And why?
- how to plan your first event
- tips for improving your events and translating it into business results
You can find Sophia on Twitter, and Louis is at @louisnicholls_ .