Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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What Is the Linguistic Heisenberg Principle?

Mitch asks about labeling effects; Adam defines the linguistic Heisenberg principle and shows how language shapes perception and memory.

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