Ty Haney (Outdoor Voices, Joggy, TYB) - Why she left Outdoor Voices, how brands can leverage crypto, and creating a CBD line
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Brand Challenge
We're still in a gray area in terms of what smart contracts can look and feel like. What becomes really interesting over time is when for instance a brand could create a smart contract that lives in a collectible that gives fans royalties or ownership in a specific style one they helped co-create. I'm particularly focused on getting more young genzia millennial women into the space via the brands that they love but I like to compare or I also don't call it an NFT we like politely rebranded it to collectable, he says.
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