11min chapter

The Product Experience cover image

Connecting creators to fans at Spotify - Dariusz Dziuk (Product Lead, Music Expression, Spotify)

The Product Experience

CHAPTER

Reimagining Music Engagement at Spotify

This chapter explores Spotify's innovative efforts to strengthen the bond between creators and fans through a creative brief that emphasizes exploration beyond traditional features. The discussion focuses on identifying valuable niches within music engagement, utilizing design thinking and weekly sprints to experiment with ideas, ultimately leading to a new approach for cover art. By challenging conventional norms and embracing dynamic representations, the team aims to enhance artistic expression in the digital landscape.

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