Beautiful Misfits cover image

“I felt I could handle it…” with Jane Shepherdson

Beautiful Misfits

CHAPTER

You Build Your Own Customer, Not Topshop's

We were being accused of plagiarism, and, you know, we've just copying the catwalk and all this. On a sudden we thought, no, we're not. Weere original. So then we started to do our own collections. And eventually to show it fashionwe prior to that, we wanted also to give back to that whole industry. So we started to sponse a new jen and we started to to sponse thetes she runs too fast. An wol pet you back in. No, high street fashion chain did cat walk. No, no. Now, i launched a new generation when i was at harvey nickols with all new designers,. Because

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