The Mandalorian Is a Great Visual Representation of What Disney Has Done Right

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The Mandalorian was Disney Plus's first original show and its immediate popularity helped launch Disney's streaming service into the stratosphere. An epic space adventure told Western style, the Mandalorian was sort of a culmination of everything Disney's done right in the past 15 years. It is in so many ways the future and it goes all the way back to those strategic priorities, which is make high great high quality branded content and use technology to bring it to consumers in more modern, more relevant, more ubiquitous ways.

From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

Read a transcript of this interview at: https://mastersofscale.com/

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