Delivering a Personalized Shopping Experience with AI
Cold Call
The Competence of a Marketer
Soad: How do you build a team that's able to compete on this kind of a playing field, ecause it's a very different set of skills. So i think fundamentally, the skill sets of a marketer are exactly the same. But now every marketer needs to understand how these digital tools and technologies enhance what we want to do around our customers.
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