This is something that I like to use as a bit of a thought experiment because there's this idea that EMs are just impossibly volatile in a way that makes them borderline uninvestable. These are businesses that have survived through some challenging times over the last decade, and have actually managed to grow subscribers quite strongly during that period. And we think that analogizes pretty well with the reality that the iPhone and broad smartphone adoption in general really started to inflect very positively in the West during the midst of the GFC. So while it's not a promise that it's going to be a perfect one-for-one analog, it seems as if when it comes to communications, technology,

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode