Henrik Ehrnrooth CEO of Kone
In Good Company with Nicolai Tangen
00:00
Navigating the Chinese Market: Strategy and Innovation
This chapter explores Kone's strategic approach to establishing a strong presence in the Chinese market, focusing on long-term vision and local leadership. It delves into the dual branding strategy to balance global recognition with local needs and emphasizes the crucial role of service and modernization in the elevator industry. Additionally, the chapter highlights the impact of digital connectivity on service efficiency and user experience, showcasing innovations aimed at enhancing energy efficiency and productivity in construction.
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