Pivot to digital-first business model

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

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In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what’s coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.

From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.

To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.

In episode 725 of the Serious Sellers Podcast, Bradley, Carrie, and Shivali discuss:

• 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts
• 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked
• 03:20 – How the thieves impersonated the carrier and held the load for ransom
• 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers
• 07:48 – Turning a product failure into a digital-product-first business model
• 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs
• 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast
• 22:10 – How Shivali became a TikTok Creator in 12 days & 
• 27:45 – Carrie’s Amazon PPC agency disaster & how she rebuilt with Helium 10
• 34:05 – AI tools sellers haven’t heard of
• 36:45 – Optimizing Amazon listings for Rufus AI
• 37:55 – The future format of both podcasts moving forward