6min chapter

Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#179: (Re-Air) The Case Against Writing Short Cold Emails

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

How to Make Your Cold Email Not Look Like an Ad

Most cold email that people send and receive is bland. Try to stand out in the inbox by being different. Don't make your prospect think. Make it super easy for them to read and respond to your message. Use VAK copywriting, which is visual auditory kinesthetic. And finally, test not a four-letter word or all the rules I just went over.

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