452: Schrödinger's Killer App
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Apple's Theatrical Distribution Strategy
I don't think Apple wants to get into theatrical distribution as a business. This feels like kind of ancillary part of a larger strategy so they'll probably just make a deal at some point. Although apple could just keep spending money and losing money on all of its deals I think it's better for apple if it loses less money on those deals by having some theatrical revenue. It will be interesting to see this is very much a piece of that which is oh we're not gonna just do streaming we will do theatrical because it brings in some money.
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