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CLASSIC: Cambridge Analytica and Facebook

Stuff They Don't Want You To Know

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The Benefits of Having a Facebook Profile

On average, regardless of whether the user is real or a bot, the user will tend to spend 20 minutes on Facebook per visit. Advertisers love this number because that is an amazing amount of time to spend on one website - especially one that is continually refreshing ads for you. Have you had a successful interaction with an online ad where it knew something about you and served you just the right product or service? I don't know. Can't think of one. It reminds me of the early days in the Terminator universe when they say the first androids were easy to spot. They didn't sweat or bleed or whatever and they got increasingly sophisticated. That's what's happening now.

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