Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
The Product Marketing Experts
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Product Marketing
Marketing is all about momentum too, like imagine how happy the sales team will be once the prospect that they're talking to you has already seen a really effective PPC ad. And one of the things that often goes wrong is people get stuck on that first step, that volume step. So I'd say don't just stop and get too excited about the volume that you see in your customer base or in your trailers. The easiest way to win is to set yourself up to own a very specific part of Australia by trying to build momentum there.
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